TT brand needs to go global says Minister

Fri, 23 Jan 2015

With the TT festival enjoying major worldwide exposure, and increasing spectator figures, is there a need to change its promotion team?

That's the question we put to the Economic Development Minister after expressions of interest were invited from independent promoters.

Government plans to outsource all commercial aspects of the TT Races - currently managed by the Motorsport Team.

The process of establishing if there's interest in a TT World Series has so far cost in the region of £180,000.

Minister Laurence Skelly says it's all about taking the brand global: